Yesterday the micro-blogging site Twitter announced several significant changes to its advertising platform. They can be seen as both positive and negative, especially from the perspective of small business interests. Twitter opened itself up to advertising in April 2010, permitting rich media banners as well as so-called promoted tweets. These are the ads that appear […]
Socially conscious advertising may sound a bit oxymoronic, but advertising rockstar David Droga doesn’t see it that way. In a recent interview with CNN.com, Droga emphasized the unique position advertisers find themselves in and their ability to spread a positive message to a large audience. Many people associate marketing with some kind of sinister consumer […]
Advertisers have a rather unique responsibility in their hands. Their primary duty is to promote their products in a way that makes them sound attractive to consumers. This sounds rather straight forward, but it’s a little more complicated than it appears. In the process of hyping up an item or service, it can be very […]
Marketing professionals are all giddy at the moment, probably because next week kicks off the 7th annual Advertising Week in New York! This is a 5 day affair (September 27th-October 1st) that’s literally jam packed with awesome seminars, networking opportunities, roundtable discussions, summits, awards, and live performances by musical acts as well as comedians.
Love them or loathe them, social networking sites, such as Facebook and Twitter, are rife with advertising possibilities. There’s been tons of buzz about utilizing these free platforms for marketing purposes, but it can be difficult to generate an effective strategy based around these sites. Most companies have realized that simply creating accounts and profiles […]
Print advertising used to be the staple of the advertising industry. Lately it seems as though this medium is quickly becoming a casualty of the digital revolution. The New York Times Company stated today that it expects revenues for print advertisements to drop by at least 3%, which isn’t very surprising. Sales for the print […]
Online marketing isn’t in its infancy stages, although it might be appropriate to say that the industry is in its terrible twos phase. We’re constantly trying to figure out how to connect with consumers while balancing serious privacy issues and the ever present annoyance factor. As a result, internet advertisers are always trying to come […]
California’s cash strapped schools are getting pretty creative when it comes to finding ways to make money. The state legislature still hasn’t passed a budget, forcing schools to go it alone. Many institutions have already cut programs, such as art and music classes, in order to save money, but they’re finding themselves in the red […]
Flip on your television or radio at almost any time of day and you’re guaranteed to hear at least one ad that promises to help you get out of debt. These ads have become more prevalent in the past couple of years as consumers face mounting credit card bills and faulty mortgages. While there are […]
Most people are used to seeing advertisements everywhere they turn. From TV spots, print ads, and billboards, ads occupy nearly every available space in America. Sometimes these ads are blatant and other times they come in the form of subtle, silent product placement. For instance, when you see a TV or movie character working on […]
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