Regaining lost consumers has always been difficult for all eCommerce businesses. Do you ask yourself what else can I do to persuade a consumer to make a purchase other than optimizing my website? If the answer is “I don’t know,” this article is for you!
Fortunately, entrepreneurs may devise a strategy and regain their lost clients by evaluating eCommerce business statistics like retargeting, remarketing, content marketing, etc.
If your eCommerce website has an increased cart abandonment rate, implement one or more of these tactics to reclaim lost clients.
1. Email Marketing
According to a Hubspot survey, 59 percent of respondents said marketing emails affect their purchasing decisions. ECommerce innovators frequently deploy various email marketing campaigns to promote sales and website traffic. These ads may also guide a lost consumer on the correct path and get them to return to their shopping basket and finish the transaction.
We’ve all been guilty of leaving shopping carts unattended. We add products to our shopping carts on e-commerce sites without intending to purchase them. These leisurely shopping behaviors increase cart abandonment rates for eCommerce sites, driving their marketing and sales teams crazy.
E-commerce marketers mostly rely on cart abandonment emails to recover lost purchases. Cart abandonment emails had an average open rate of 40.14 percent and a click-through rate of 28.64 percent, according to SaleCycle.
When creating your cart abandonment emails, employ wording that piques the reader’s interest. These emails merely remind customers of the things they engaged with or put in their basket, and they are encouraged to return and complete the transaction. Your email should entice the buyer to continue purchasing on your website.
Include extra product information like customer reviews and testimonials, relevant blog material, and similar items purchased by consumers to boost your chances of conversion.
- Emails from Abandoned Checkouts
Some customers proceed just partly through the checkout procedure before abandoning the website. For example, your headline may warn customers to buy before supplies run out.
This type of email text must give value to the reader while also assisting them in completing their checkout procedure. Many eCommerce companies include the customer’s cart information and pricing in the email. This openness enables customers to make an informed decision about their baskets.
- Sending Personalized emails
If your checkout and cart abandonment emails didn’t convert, there’s a good chance the consumer wasn’t ready to buy. That’s fine! Instead of pestering customers, send them emails with company updates, the most recent blog articles, new goods, entertaining videos, and more.
Emails that don’t push readers to make a purchase right away are more likely to keep them engaged with your company over time.
- · Survey emails
There are several ways you approach this. You may learn why clients leave by sending exit surveys to your email subscribers. Send a brief survey to those who haven’t ordered from you in a certain amount of time or have ca memberships. You’ll be able to choose your next step more quickly if you can get to the root of the problem.
Coupon codes can be sent to customers who haven’t purchased from you recently because they found a better offer on a competitor’s site. Customers are more likely to stick around if they receive little incentives.
2. Send Reminder Text Messages
Some clients would get shopping and brand information by text message. And, because text messaging marketing has a 98 percent open rate and a 209 percent greater reaction rate than a phone, email, or Facebook, you’ll almost certainly win back eCommerce consumers this way.
Get inventive while interacting with lost eCommerce clients via SMS texts! Text messages can be used to:
- Remind consumers of their abandoned shopping basket or checkout.
- Provide progress updates on their order.
- Send promotional coupons or discount codes.
- Invite customers to join a loyalty program.
- Showcase fresh new or relevant goods based on previous orders from a consumer.
Given that 61% of marketers do not employ text message marketing, your business will have an advantage over the competition. Win back consumers by meeting them on the device they choose! Another advantage is that this eCommerce innovation is reachable to people of all ages.
3. Examine Shipping Prices and Protocols
If consumers leave their carts during the checkout, your shipping charges or policies may be at fault. Examine the delivery charges for your eCommerce site. Is it more than your competitors? According to Shopify, 56 percent of consumers abandon their carts due to unexpected shipping and handling expenditures.
Examine your selected shipping zones as well. Can you ship to the areas and countries where your clients live?
Consider giving a free shipping campaign or completely revamping your delivery expenses to reclaim lost clients! eCommerce systems like Shopify and BigCommerce provide significant reductions in shipping rates for their customers.
If your delivery prices are too costly, consider switching to another eCommerce platform.
4. Allow for Guest Checkout
The Checkout Stage occurs when a consumer has decided to purchase from you. Offer “guest checkout,” as required registration on the site to finish the transaction is the biggest turnoff for customers (45 percent of buyers leave due to this).
It is a hassle for customers to register a personal account on your website. When customers need to make a quick purchase, the last thing they want to do is create an account. Aside from security considerations, checking out as a guest allows consumers to complete their transactions more quickly.
With big data breaches affecting firms such as Target, Sony, Macy’s, and others, people are becoming increasingly careful about how they share personal and banking information online. As a result, clients who feel uncomfortable on an eCommerce website are less likely to complete the checkout procedure.
Show thumbnails (small photos) of the actual items in the cart if feasible. Also, remember to exhibit security logos to create confidence.
5. Use Retargeting or Remarketing Ads
We’ve all been the target of retargeting advertisements. If you’ve ever made an online purchase and then received a social media ad for the same item later that day, that company uses retargeting adverts to bring customers back to their website to complete their purchase.
Retargeting advertisements are a type of internet targeting advertising given to those who have previously known you or have contacted your website by purchasing or liking a web page on social media.
This style of advertisement can be regarded as:
- Advertisements on social media
- Pay-per-click search engine advertisements
- YouTube video advertisements
- Banner advertisements
Retargeting advertisements are created by tracking consumers and segmenting audiences using customer lists or website pixels/cookies. Create and promote highly targeted adverts to specific categories of buyers to gain the most extraordinary income from lost customers.
- Create advertising materials with conversion in mind.
- To urge the audience to execute a specific action, use action-oriented text.
- Make use of eye-catching product pictures or videos. Remember to include the following in your retargeting ads:
Keep an eye on the development of your retargeting advertising as you deploy them. Are they going back to their abandoned cart?
Make changes to your retargeting advertising and approach until you find what works best for your customers!
6. Provide Rewards and Promotions
Another method for re-engaging lost clients is to provide an incentive. Typical eCommerce buying rewards include:
- Access to a loyalty/rewards program
- Coupon codes
- Buy one, get one free deal.
Of course, incentives are not a one-size-fits-all solution. For example, a client who abandoned their purchasing cart owing to excessive shipping charges is unlikely to want to join a loyalty program until a discount is offered.
According to research conducted by V. Kumar, a marketing professor at Georgia State University, consumers who left because of the price are more likely to return than customers who left because of poor service. As a result, each consumer group would require a customized incentive or campaign to attract them to return to their shopping basket.
Provide lucrative offers and discounts- Price comparison is often a significant concern for internet customers while purchasing. Include calls to action on your product landing pages such as “Best Deal Only for You,” “Get 30% Off Only on Our Store,” “Sale on Selected Items,” and so on to psychologically push your clients to finish the transaction. Include a clear return policy to enhance the buying experience and eliminate any doubts about purchasing from your site.
A thorough examination of your abandoned consumer’s data– Examine the goods they added, their geographic area, online behavior, and other pertinent facts to determine which opportunity will most likely bring them back to your website.
Once you’ve discovered the best incentive programs and chances, collaborate with your marketing team to provide these discounts or promotions through the best channel for your target demographic.
7. Build a Customer-Welcome Program
Introduce customer-welcome initiatives as an alternative. This tactic works well with both cart abandoners and consumers who have already purchased the loyalty program. It will increase the possibility of a second sale.
Moreover, you can incorporate a pop-up to remind clients of the points they’ve accrued when they leave your site without making a purchase. Cart abandoners are more likely to complete their purchase if your site sends them a pop-up reminding them of the discount they’ll receive if they return to finish their purchase.
8. Conduct Website User Testing
If customers aren’t returning to their carts despite every email you’ve sent and the advertised deals, it’s time to look at your eCommerce website.
Engage the services of a website development firm to thoroughly analyze your website and conduct a series of user tests to uncover any functional faults. When user testing your website, consider the following parts of the purchasing process:
- The ease in the checkout process
- How are additional expenses like shipping, handling, and taxes calculated?
- Checkout and website performance
- Is your eCommerce website responsive and mobile-friendly?
- Can customers view important information such as your return policy and privacy policies?
If any mistakes or gaps are discovered during user testing, collaborate with your web developers to correct them as soon as possible. Failure to do so will lead to persistent cart abandonment problems.
9. Increase Your Website’s Credibility
If your e-commerce website does not include product reviews, ratings, and testimonials from satisfied customers, they are more likely to quit. Brand credibility will be increased, and many queries will be answered if these items are included.
10. Content Marketing
You should treat your website as an experience rather than just a place to shop as a business. Content marketing is an excellent method to build a relationship with your target audience and keep them coming back for more.
By routinely updating your website, you may also encourage clients to return. Because every company’s budget and industry are unique, the updates you receive will also be exceptional.
Visitors frequently welcome changes to a website’s appearance. It’s possible that speeding up your checkout page can entice customers who have previously abandoned their carts to return for future purchases.
Don’t forget to notify your subscribers and followers on social media when you make significant changes to your products, features, or website design. Customers who are still following your brand or are on your mailing list will receive the message and may decide to make another purchase.
With our help, you can reclaim your lost customers and convincingly nudge them to complete the purchase process.
Don’t worry when a customer abandons their shopping basket on your website. There are various options for redeeming the sale. Try a couple of our ideas and discover which one performs best for your target market!