Are you living under House arrest during the COVID-19 pandemic? Yes, all of us are — so most people have moved to an absolutely online mode. Most Americans are spending a lot of time in front of their desktops, laptops, mobile phones, and television. And, more so, users are turning to their computers instead of just browsing through their favorite stores & websites on their mobile phones. Most Americans are finding it pathetic squinting at that small mobile phone screen.
Since the coronavirus outbreak took place there was a sudden or maybe stagnation in the number of phone apps for most biggies like Netflix, YouTube, and Facebook. However, their website users have unprecedentedly increased. In addition, the enhanced theory of social distancing, we are seeking out new ways to keep our social connections open.
Even when the three months of complete lockdown, restaurants, malls, and shopping stores are opening — most of us are shopping online. According to a study, the E-Commerce sales for the week of falling between, May 26-June 1, has tremendously increased to 40% as compared to when the lockdown was imposed.
It would definitely not be an overstatement to say that we are living in a digital world. And, more so, with the outbreak of the coronavirus and with social distancing at the forefront of everything, the need to work on various Digital marketing techniques has risen. The need to be effectively present in the digital landscape wherever your audience goes — has become important. And, there is nothing wrong with taking the path as — digital marketing provides you a better landscape to advertise your products & that too cost-effectively.
The best thing about digital marketing, which is pretty much unachievable through traditional marketing is — you have a huge probability of measuring the results to that level of correction. Other than this, there are too many other advantages of listing digital marketing over traditional marketing. However, this topic has already become too old to discuss yet, with the outbreak of coronavirus, you need to understand once again, how digital marketing can be made to use to popularize & drive improved ROI during COVID-19 for your business. Let’s find out:
Search Engine Marketing (SEM)
Search Engine marketing abbreviated as SEM — is the process by which we aim to enhance the visibility of our website on the SERP. In the past, both paid search & Search Engine Optimization was described as SEM, but this has changed. Currently, SEM is used to refer to Paid Search marketing only. In SEM, by making use of the paid ads, brands aim to enhance their visibility over the search engine result pages. Using these ads certain keywords are targeted, and when the user searches for those keywords, he will see an ad appearing specific to that keyword. The brands are charged only if the user clicks these ads. The paid results can be seen on almost every SERP on the top & bottom of the page.
Search Engine Marketing drives traffic, hence sales to your business using paid efforts, and that is why it is called Paid Search Marketing. There are a variety of platforms you can choose for your organization based on where you belong and what is important for you. The SEM landscape is absolutely complicated — you have to mindfully choose from CPC (cost-per-click) model, PPC (pay-per-click), or CPM (cost-per-thousand impressions) model. Google AdWords and Bing Ads are the most popular platforms for SEM so far. Mobile Marketing, Paid Social Advertising, Display Advertising, Site Remarketing, and Search Retargeting are also parts of SEM.
Social Media Marketing (SMM)
Social media marketing is about enhancing traffic to your website using your social-media handles like Google+, Facebook, Instagram, Pinterest, Linkedin & Twitter. SMM is nothing but an extension of the efforts that you put in your Search engine optimization techniques. It is where you can share some meaningful content with your audience. Make sure that the content that you are sharing is relevant to the context including the images & the text. Another important aspect of engaging with your audience using your social media handles is that — it has to be frequent — at least four to five times a day. Engaging through your social media handles can be especially helpful in driving traffic and enhancing brand value.
According to the most recent studies, content is the most important part of digital marketing or online marketing. In fact, with all the recent changes in Hummingbird, Penguin, Panda, or other Google Algorithms — the content was the most important consideration for — Based on which, it filters the results. You can present content to your audience using different forms of content including articles, blogs, news, forums, newsletters, images, video content, Infographics, and more. The most amazing part of content creation is that you can choose any topic that can be linked to the website, products, or services indirectly. And, the best thing about content marketing is that you do not need to spend too much. But you have to be really careful while creating content — about the channel on which it is to be shared — which is one of the most important aspects. Make sure that you are making the right kind of content creation strategy.
Search Engine Optimization (SEO)
Search Engine Optimization is a way of bringing changes to your website so that it can easily be seen on top of the SERP. Google keeps on bringing about changes in its algorithms to make sure that only relevant results come up. Google works with these changes to make sure that only those websites that really deserve to be on the top — rank high on the Search engine Result pages. While many people argue that SEO is one of the most futile marketing strategies — but that’s a myth. This takes a little more time, but SEO is the most cost-effective & result-oriented technique that brings about organic traffic to your website.
Another form of Digital advertising is mobile marketing — where all you have to do is to customize your content, website, and apps must be optimized for mobile -devices. Over the years, mobile marketing has occupied a giant space in the market. In 2016, according to a report, the number of mobile devices reached 2.6 billion, which clearly shows how mobile marketing can bring you on top of the game. With the number of mobile users increasing every year, it is evident that mobile marketing can be an important online marketing tool.
Other Effective Digital Marketing Strategies Include:
- Digital Display Advertising
- Email Marketing
- Interactive Marketing
- Video Marketing
- Retargeting and Remarketing
The most important thing is to make sure that you have worked with most digital marketing techniques. It is also crucial to know which of these techniques brings about the best results for your business — as different forms of business have different requirements. On the other hand, some other businesses would better be noticed by their audience as a combination of all of these strategies. You can make use of Google Analytics to analyze how your target audience is reacting. At AdMedia, we make sure that business owners get top-notch digital marketing services. Most of these techniques are not going to be too heavy on your pocket and you can very much afford them even during COVID-19 when the world economy is going through a huge setback like never before.