You don’t need to have a huge budget to earn high-quality backlinks. Here are ten low-budget link building tactics to help you rank higher and drive traffic. Link building is a crucial element of SEO. Some studies have even proved that the number of domains linking to a page is the most important factor in terms of ranking.
You could say that search engines, including Google, see links as recommendations. The more domains that link to you, the more reliable your site must be. Links are little votes of support for your website in the eyes of search engines.
Low-budget link building is a great way to drive traffic, improving your ranking in SERPs, and enhancing your website’s reputation.
The best thing about linking? It doesn’t have to cost the sun and the moon. If you’re clever and think outside the box, you can plan an efficient and cost-effective low-budget link building strategy.
Here are ten Low-budget Tactics you can use:
1. Scout for Broken Links
If you have a look on websites similar to yours and check for broken links you’ll be surprised how many you’ll find. Luckily for you, another man’s broken link is your linking opportunity! Once you find a broken link, you can contact the website’s owner and make a pitch to them. Offer to replace their broken link with a link to your content, services, or resources. It’s really easy to find broken links.
2. Roundup Experts
One of the best ways to go about low-budget link building is collaborating with experts in your field. The fact that it won’t cost you a dime is an added bonus. You can easily get links by rounding up experts to contribute to a blog post or article. You just have to reach out to the right people who are willing to answer any questions you may have or offer an opinion. Consider influencers, bloggers, and key players with authority in your industry. To maximize your chance of earning links, investigate whether or not each potential collaborator actively links to resources they feature in.
Everyone wants their opinion to be heard and most will jump at the opportunity to get some extra publicity. Anyone you collaborate with is likely to share the content with their followers and on their websites or blogs. The result? Links building left, right and center!
This could also help you to establish relationships with influencers. This is a great digital marketing tactic that you can go on to use in future campaigns. One tip we have for you is to avoid long-form emails when contacting potential collaborators. Chances are they get loads of emails every day, so get straight to the point.
3. Interview Experts
A similar way to get links for free is by interviewing industry experts.
Ideally, you could create a series of interviews with experts on a variety of related topics. Not only is this a free way to earn links, but it also helps to establish your content as a reliable source. Your interview should focus on key topics that you know your target audience will be interested in. Make sure to make the interview engaging by encouraging the expert to share top tips, expert hacks, and specialist insight. If your interview is a valuable resource, you could even reach out and offer it to other relevant publishers to earn even more links.
Considering that it’s estimated that 80% of all consumer traffic will be video traffic, this could be a good route to take. You could film your interviews and present the clip with the transcription. Your low-budget link building mantra should be: create valuable resources, earn high-quality links.
4. Create Infographics
Infographics are a wonderful place to start for low-budget link building.
People love easily digestible content. That’s why people love infographics.
Infographics let your audience absorb a lot of information fast and efficiently. However, not every content creator has the time or expertise to create original infographics.
For this reason, they also serve as a valuable resource for other websites to use in their content and link to. Creating useful infographics to go with evergreen content may take time, but will pay off in the long run. Once you start publishing infographics, you are sure to generate a long stream of backlinks.
When creating infographics, you should always design them to be informative, clear, and concise.
You could even reach out to other websites within your industry and offer your infographics to them.
5. Guest Blog
Inviting experts or influencers to post content as a guest on your site is an effective way to build links. Not only is it cost-efficient, it also requires little to no effort on your part.
All you have to do is find someone who you think would be suitable. Perhaps you could check who has linked to or shared your content in the past? Then ask them if they would be willing. You’ll be surprised at how many will take you up on the opportunity.
Not only will this help you to earn links, if your guest has a large following it will create a buzz. Being associated with someone respected or popular in your industry could win over lots of new followers of your site.
This is the first part of low-budget link building tactics for content marketing, stay tuned with us to stay updated with the rest of the tactics that will help you in content marketing. Do not forget to share your thoughts with us.